Fans Of Chip & Jo Will Love Bed Bath & Beyond's New Home Line
Farmhouse feels ahead.
While you may go to Bed Bath & Beyond to pick up home goods from all sorts of brands (and the occasional as-seen-on-TV item), the store hasn't yet carried its own high-end furniture line — until today. Bee & Willow Home is its first foray into this new territory, with a wide range of items that are perfect for the fan of the modern farmhouse. If Chip and Joanna Gaines get you excited, then this news definitely will too.
“The inspiration for Bee & Willow Home is a contemporized approach to the idyllic, rustic style of décor," shares Barbara Weston, director of global trend at Bed Bath & Beyond. "We identified the unique stylistic thread that runs through all farmhouses and cottages from Maine to Key West, the Great Plains to
Venice Beach that evokes an honest, restorative and timeless feel."
Farmhouse fans will find awesome items from small accents to major furniture pieces to ground your space. “The materials in the collections include an eclectic blend of rustic, distressed and time loved transitional décor pieces combined with distressed stone, wood, and metal," says Weston. "Customers will be able to find quality investment pieces.”
While farmhouse is Bed Bath & Beyond's first step into more high-end exclusive lines, we have a feeling more modern and eclectic options are coming down the pipeline. “The Bee & Willow line is the first of six in-house decorative furnishing
brands that include furniture that we plan to introduce for Bed Bath & Beyond in 2019 and 2020," states Jean Lindsley, vice president of branding of Bed Bath & Beyond. "We’re developing private label proprietary brands to offer a meaningfully differentiated assortment to bring our customers something they’re not seeing elsewhere.”
Want to explore the new collection? Make your way to Bed Bath & Beyond or peruse everything on its website.
