Could This Off-White IKEA Collab Redefine Millennial Design?
When Virgil Abloh meets IKEA.
When we first spied a peek at IKEA's new collaboration with Virgil Abloh, the Louis Vuitton designer and founder of Off-White, we low-key blasted the images to everyone on the Lonny team. While there are new limited edition collections all the time at the Swedish retailer, this high-fashion crossover could possibly be the next Balmain for H&M. With the name "MARKERAD," which translates to clear-cut, crisp, or pronounced from Swedish, this collab is sure to make a statement.
While most wouldn't consider IKEA particularly edgy, Abloh's designs are pushing the limits of typical items you may find at the home store. Think rugs that tell you to not to walk on them. Or IKEA FRAKTA bags declaring themselves to be pieces of sculpture (well, at least in quotes). "The essence of the project is not just us designing something cool for cool's sake," said Abloh in a livestream on Monday. "I'm trying to invest an artistic quality in things that you already have."
Through some Instagram sleuthing, we discovered some pretty cool additions to the collection. One of our favorite statement pieces is a beautifully crafted chair with a bright red doorstop keeping the design upright. With an intentional defect and patch, the flaws of everyday life are elevated into art.
Other pieces in the collection include storage units surrounded by glass. "This is a means of curating your junk drawer or curating the most coveted things," Abloh said. "At least they're stored and they become an art object. I think that will have an impact on our consumption level."
While the release date is TBD, we can't wait to see what else will be revealed from this collection of "democratic design" for millennials.