This New L.A. Home Store Has Both Coasts Buzzing
Lost & Found's breezy, uniquely curated goods pop up in Santa Monica
Jamie Rosenthal is known as a trailblazer in the Los Angeles retail scene. She opened the original Lost & Found fifteen years ago on Yucca Street in Hollywood—at that time, a gritty, urban sliver of Los Angeles underbelly. Championing lesser-known brands, she created an off-the-radar shopping destination that offered people unusual, covetable clothing lines, accessories, and home goods from vendors the world over. What began as a kind of shopping laboratory quickly attracted a cult-like following.
The newest branch of the store, which recently opened in Santa Monica, is housed in a former gallery space with 16-foot ceilings, cement floors, and expansive skylights. The open plan flows like an effortlessly laid-out loft, showcasing a series of mini-boutiques stocked with globally-sourced textiles, Brooklyn-made ceramics, European lighting, and one-off furniture.
Handcrafted light fixtures by Paris-based designer Pascale Daniel dot the store, and, it must be said, seem made for it. The 2,500-square-foot space is the perfect backdrop for the whimsical shapes, which resemble modern interpretations of traditional Asian lanterns. Bell-shaped ceramics by Michelle Quan occupy another corner in a thoughtful display, and Nelson Sepulveda's handblown Egyptian glass, exclusive to the store, rounds out the breezy decor array.
Khadi & Co. hand-loomed throws, Michelle Keeler's colorful Turkish towels, and Private 0204's austere cashmere blankets, handwoven in Italy, are among the extensive—and expertly sourced—textile offerings, arranged in bedscapes and styled stacks throughout the space.
Perhaps the most exciting thing about this distinctive retail experience is that Lost & Found puts the makers at the forefront, highlighting their processes and educating buyers on their artful approaches. Whether we can afford to walk off with the goods or just enjoy a good peruse, Rosenthal is curating a lifestyle to which we can all aspire: one of appreciating beauty and craft.