Line We Love: Ferme à Papier
Designer Cat Seto shares the inspiration behind her newest stationery collection
Designer Cat Seto's San Francisco-based stationery line Ferme à Papier, which launched in 2013 with a fresh, Parisian hipster-inspired aesthetic that caught our eye, has just release her latest designs. The collection—done in a sweet painterly style that appeals to our girly side without feeling overly saccharine—continues to evolve with each new release. Her newest thank-you cards are no exception.
We caught up with Seto to find our what her inspiration was for the new range: "Ferme has always used a darker, moody palette with navy at the helm. We don't usually incorporate colors like bright pinks, but I wanted to bring out warm, pretty neutrals this season and juxtapose them with a dose of whimsy and edge. The collection took on the sunset tones of the [African] savannah. For fun, we played with the leopard motif and a gold foil 'merci.' We love our llamas but couldn't resist some leopard love this time around," says Seto.
Seto starts her designs by hand painting or sketching, and the same held true for her marble motif cards. "It may have been easier to find a graphic means for creating the marble, but I used an old Carrara-esque coaster I've had for years as inspiration to sketch. It was actually a lot of fun to find and figure my way through it!"
Look out for more from Seto this spring—blush neutrals will continue to play a role in her designs as well as some edgier graphics.