Photographed by Genevieve Garruppo for Lonny.
White Out
While a pure white aesthetic is the perfect base for the store, it took some convincing to get Farr to go for the look. "I had to literally coach her through painting the many wood surfaces white," shares Ford.

"While her painters were there I was getting a steady stream of texts: 'Are you sure we should paint the inside of the doors??" Yes. 'Are you sure I should paint the stairwell??' Yes! Amber took a total trust fall with me, and I am so glad she did."