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This Sydney Entrepreneur Has Mastered Millennial Pink

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Photographed by Pablo Veiga for Lonny.
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When Australian accessories entrepreneur Alyce Tran left a corporate job to sell stationery full-time, she couldn't have imagined what it might evolve into.

The Daily Edited launched — like many millennial business tend to — on Instagram. Nowadays, Tran's is a thriving lifestyle brand, estimated at $21 million USD.

It's here, in a sun-drenched Sydney townhouse in the Eastern Suburbs' neighborhood of Woollahra, that Tran now calls home. Filled with plush pink furnishings and light, bright works of art, this is the kind of space you can lock up and leave, boasting equal parts convenience and style — perfectly adhering to a busy, increasingly transient lifestyle.

"My place is small and I needed to have that flow on space to let in more light," Tran says. "I think my home generally adheres to the Sydney vibe — it's quite conservative and is a pretty good use of a small space."

Need to see more? Keep scrolling for the full tour of this pretty in pink, ultimately modern Sydney home.

Urban Couture Sofa; West Elm Floor Lamp; Urban Couture Console Table; Holly Ryan Sculpture; Mud Assorted Vases; The Daily Edited Small Tote Bags; John Olsen Artwork; Jardan Armchairs; Freedom Furniture Ottoman; Jardan, Calvin Klein Assorted Pillows; Cult Furniture Ghost Chair; Dinosaur Designs Vase; The Daily Edited Tray; West Elm Coffee Table; Cire Trudon Candle.