The Schedule: WestEdge 2013

(Courtesy of WestEdge/Grey Crawford for Callas Architects (Cliff House))From October 3 to 6 at the WestEdge Design Fair, hear from leading names in the industry on a variety of topics with educational panels and workshops. Programs are complimentary and included in the price of admission, unless otherwise noted below. All programs below take place in the Benjamin Moore Theater at the Barker Hangar in Santa Monica, California.

Thursday, October 3
12:30–3:00 PM
Taking Care of Business 
Presented by The Leaders of Design Council
Learn to elevate your design practice and achieve greater success with this series of programs presented by LDC Co-Founders Keith Granet and Meg Touborg. The program features three 35-minute workshops with Q&A. Seminar topics include: “What’s Happening in the Marketplace: Implications for Design Companies in 2014”; “The Business of Design: Business Insights and Lessons from Leading Designers”; and “So You Think You Want Your Own Product Line…” 
$195 program fee includes a buffet lunch and a 3 PM champagne networking reception where Granet will sign copies of his best-selling book, The Business of Design (Princeton University Press). Seating is limited, so visit www.westedgedesignfair.com to register.

3:30–4:30 PM
Effective Project Management Skills for the Design Professional 
Presented by ASID Los Angeles
Effective project management is a science and an art. Discover tips, techniques, and secrets to effective project management from well-known experts in project management, architecture, and interior design. Moderated by Katherine Fern, President, ASID Los Angeles Chapter, Instructor of Project Management at UCLA Extension. Panelists include: Tim Barber, AIA, Tim Barber, Ltd.; Gray Drake, Gary Drake Construction; Bart Mendel, Stonemark Construction Management; and Darrell Schmitt, FASID, Darrell Schmitt Design Associates.

5:30–6:30 PM
Why Should You Care About Original Design?
Nobody like a copycat! Join leaders in the design industry to learn more about ‘Be Original Americas’, an organization committed to preserving original design across North America through information, education and influence. Join this important conversation and understand why we need to challenge the “knockoffs” and elevate the value on authenticity from an ethical, economic, sustainable and humanistic point of view. Moderated by Jaime Derringer, Editor of Design Milk. Panelists include: Gregg Buchbinder, CEO, Emeco; Antoine Roset, Executive Vice President, Ligne Roset/Roset USA Corporation.

Friday, October 4
12:30–1:30 PM
Architecture Inside Out: Architecturally Inspired Products with Form and Function
Explore the art of interior architecture and detailing, and learn what makes a project not only publishable but unforgettable. Leading architects, kitchen and bath experts, color experts, and interior designers discuss the impact of a well-detailed room, including the importance of fine subtle breathtaking colors, impeccable construction standards, and forward-thinking hardware and finishes. The case studies will cover award-winning contemporary homes with decidedly modern interiors, and provide a look at the elements required to make a lasting impression. Moderated by Vanessa Kogevinas, Contributing Editor, Editor at Large. Panelists include: Russ Diamond, President/CEO, Snyder Diamond; Delta Wright, ASID; Soli, Soli Architectural Surfaces.

2:00–3:00 PM
Embracing Technology: The Client Wants It, Are You Prepared? 
presented by The Architect’s Newspaper
How do architects and designers work together on technology in the home? Are interior designers intimidated about specifying technology? Is home technology invasive or is its future something you don’t want to miss? Learn what’s coming, how technology can be integrated into any aesthetic and lifestyle, from French or Country to Midcentury Modern, and how it can change a whole space with just the touch of a button. You just need the right partners and architects/designers/AV specialists to work closely together for the best results. Moderated by Sam Lubell, West Coast Editor, The Architect’s Newspaper. Panelists include: Peter Grueneisen, FAIA, Principal, nonzero/architecture; Julia Wong, Principal, Julia Wong Designs; Yves Richarz, Principal, Interior Systems Design, Inc.; David Tomic, Owner, Home Technology Integrator.

3:30–4:30 PM
Elements of the Perfect Beach House
Presented by Coastal Living Magazine
Designing a home by the water can present unique challenges—from weatherproofing to wet dogs on the furniture. But it can also offer wonderful opportunities for creating family-friendly spaces that are in sync with the great outdoors. This conversation will focus on a variety of ideas, including bringing the outdoors in; combining soothing neutrals and daring brights, to all the seaside classics in between; framing the view; and using decor that is pretty and practical. Moderated by Antonia van der Meer, Editor-in-Chief, Coastal LivingPanelists include: Chris Barrett, Principal, Chris Barrett Design; Tim Clarke, Principal, Tim Clarke Design.

5:00–6:00 PM
Renovating a Modernist Masterpiece: Improving Upon the Spirit of the Greats
Top Southern California architects and builders discuss the art of sensitive and successful renovations to Neutra, A. Quincy Jones, Paul Williams and Lautner homes. Is it possible to improve upon the greats, and how much education is required? Learn how to enhance a masterpiece without offending the master! Moderated by Michael Webb. Panelists include: Steven Ehrlich; FAIA; Peter Grueneisen, FAIA; David Montalba, Principal, Montalba Architects; Mike Grosswendt, All Coast Construction.

Saturday, October 5
1:00–1:45 PM
Hi Luxe Real Estate: Holding Value in a Dramatic Market
The luxury real estate market has never been more interesting than it is now. Interest rates remain at
record lows. And with limited inventory, all-cash buyers are sweeping-up luxury properties. As price points begin to escalate, what’s the next right move for you? Join top real estate and design experts as they discuss pressing questions and current trends in the luxury market. Is it best to sit tight, sell, or renovate?

2:30–3:15 PM
Sustainable Living
Presented by Benjamin Moore

4:00–4:45 PM
Hollywood At Home: Celebrated Designers Spotlight California Style
Join Modern Luxury Media and a dynamic panel of L.A. tastemakers as they share their unique perspectives and signature aesthetics interpreting the relaxed sophistication of California design. From grand glam to beach chic, America’s million dollar decorators offer lively dialogue revealing their process, passions, and personal stories for creating stylish yet attainable interiors that define West Coast living. Moderated by Modern Luxury Media. Panelists include: Kathryn Ireland, Principal, Kathryn Ireland Textiles & Design; Martyn Lawrence Bullard, Principal, Martyn Lawrence Bullard Design; Ron Woodson & Jaime Rummerfield, Woodson & Rummerfield’s House of Design.

5:30–6:45 PM
Design is Yard Work: Innovation and the Outdoor Room
Designer and Curb Appeal star John Gidding teams-up with Chantal Aida Gordon and Ryan Benoit of The Horticult for an engaging conversation/demonstration, sharing fresh, original concepts that transform outdoor urban spaces into luxe oases. Reinventing lackluster properties through inspired design concepts, innovative furnishings and accessories, and unique planting materials, the creative trio offers modern, urban landscaping ideas, tips, and takeaways that reimagine the garden, terrace, or outdoor living room as surprising, lush retreats. 

Sunday, October 6
1:00–1:45 PM
Design in the Digital Age
The online landscape is full of inspiration and sources for all your design needs. In this session, One Kings Lane cofounder Susan Feldman will speak with leading designers and vendors who are embracing online channels for buying and selling products, as well as finding new sources of inspiration via social media. Moderated by Susan Feldman, Co-Founder & Chief Merchandising Officer, One Kings Lane.

2:30–3:15 PM
Color Inspiration
Presented by Benjamin Moore

4-4:45 PM
Rooms to Inspire: The Making of Legendary American Interiors
Join internationally celebrated interior and architecture photographer Tim Street-Porter and award-winning design writer Annie Kelly, author of seven books including the 'Rooms to Inspire' series, for a presentation of the American interiors they have photographed, written about, and helped to make the iconic homes they are today. Mallery Roberts Morgan, leading design consultant and journalist, will moderate this lively and informative slideshow of houses by America's best known decorators including Jonathan Adler, Mary McDonald, India Hicks, Bunny Williams, Martyn Lawrence Bullard, and the legendary Tony Duquette. Moderated by Mallery Roberts Morgan, Design Journalist & Creative Consultant. Panelists include: Tim Street-Porter, Annie Kelly.

5:30–6:15 PM
Entertaining & Tablescape Design
From hosting the intimate dinner party or relaxed evening at home, to preparing for holiday entertaining and festivities, learn style tips to create the perfect environment no matter what the occasion.

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